New customers are challenging to attract, and this is particularly true within the automotive industry. Not only is it challenging in terms of capturing interest, but it is also costly. According to studies, it is 7 times more expensive to acquire a new customer than it is to retain existing ones. So, how do you increase your customer base on a budget? Look towards generating car dealership event ideas that you can integrate into your business calendar.
Developing engaging, creative car sales events can positively impact your business in the following ways:
- Increase footfall to your dealership
- Maintain a satisfied existing customer base
- Increase brand awareness
- Help acquire new customers
With that being said, generating the most suitable and effective car dealership event ideas for your business can be tricky. Not only must they be financially rewarding, but they should entice the target customer toward your service and product. In order to be effective, event strategies should be succinct, targeted and organized.
LeadsBridge offers automotive industry-specific integrations, allowing your dealership to streamline its marketing strategies and optimize its campaigns. In addition to managing your lead data in real time, these automated data bridges help you prioritize high-quality leads and boost your conversions and ROI.
Aim to create multiple events that can be fully integrated into the business calendar, in order to yield the best results. This involves running an event every 1-2 months, which will afford you the opportunity to continuously capture client intrigue and maintain momentum.
This article gives a closer look at 16 prospective car dealership event ideas you can implement to diversify your dealership and boost the bottom line.
